Web Survey Bibliography
The term ‘‘gamification’’ is used for a wide variety of techniques aimed to increase respondent
engagement while filling out web surveys. Suggested approaches range from rephrasing questions to
sound more game-like to embedding the entire survey into a game where respondent avatars
adventure through a fantasy land while answering survey questions. So far, only a few experimental
studies regarding the influence of gamification on survey responding have been published in peer-
reviewed journals. This article systematically reviews the current research literature on gamification in surveys by first answering the question as to what gamification entails in the context of web surveys by identifying relevant gamification elements. Next, the article discusses how these elements could influence survey data quality using the Total Survey Error framework. Finally, a systematic review of empirical evidence on gamified surveys from published and unpublished studies is provided. While most studies found in our literature review reported a positive effect of using game elements, such as challenges, story/narrative, rewards, goals/objectives, and badges, on psychological outcomes among survey respondents (e.g., fun, interest, satisfaction), the influence of these elements on behavioral outcomes (e.g., completion and break-offs, item omission, satisficing, responses) and, therefore, survey quality is more unclear. This article informs survey researchers and practitioners of the current state of research on survey gamification and identifies potential areas for future research.
Web survey bibliography (364)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Usability Testing for Survey Research; 2017; Geisen, E.; Romano Bergstrom, J. C.
- Where, When, How and with What Do Panel Interviews Take Place and Is the Quality of Answers Affected...; 2017; Niebruegge, S.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Do distractions during web survey completion affect data quality? Findings from a laboratory experiment...; 2017; Wenz, A.
- Predicting Breakoffs in Web Surveys; 2017; Mittereder, F.; West, B. T.
- Comparing acquiescent and extreme response styles in face-to-face and web surveys; 2017; Liu, M.; Conrad, F. G.; Lee, S.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Using official surveys to reduce bias of estimates from nonrandom samples collected by web surveys; 2016; Beresovsky, V.; Dorfman, A.; Rumcheva, P.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Gamifying. Not all fun and games; 2016; Stubington, P.; Crichton, C.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Research gamification for quality pharmaceutical stakeholder insights; 2016; Mondry, B.; Fink, L.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- Simplifying your mobile solution; 2016; Berry, K.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Usability Testing within Agile Process; 2016; Holland, T.
- Association of Eye Tracking with Other Usability Metrics ; 2016; Olmsted, E. L.
- Cognitive Probing Methods in Usability Testing – Pros and Cons; 2016; Nichols, E. M.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- Distractions: The Incidence and Consequences of Interruptions for Survey Respondents ; 2016; Ansolabehere, S.; Schaffner, B. F.
- The Effect of CATI Questions, Respondents, and Interviewers on Response Time; 2016; Olson, K.; Smyth, J. D.
- New Generation of Online Questionnaires?; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- Effects of Data Collection Mode and Response Entry Device on Survey Response Quality; 2016; Ha, L.; Zhang, Che.; Jiang, W.
- Navigation Buttons in Web-Based Surveys: Respondents’ Preferences Revisited in the Laboratory; 2016; Romano Bergstrom, J. C.; Erdman, C.; Lakhe, S.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- A Technical Guide to Effective and Accessible web Surveys; 2016; Baatard, G.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Creation and Usability Testing of a Web-Based Pre-Scanning Radiology Patient Safety and History Questionnaire...; 2016; Robinson, T. J.; DuVall, S.; Wiggins III, R
- Comprehension and engagement in survey interviews with virtual agents; 2016; Conrad, F. G.; Schober, M. F.; Jans, M.; Orlowski, R. A.; Nielsen, D.; Levenstein, R. M.
- Taming Big Data: Using App Technology to Study Organizational Behavior on Social Media; 2015; Bail, C. A.
- A Meta-Analysis of Breakoff Rates in Mobile Web Surveys; 2015; Mavletova, A. M.; Couper, M. P.
- Optimizing the Decennial Census for Mobile – A Case Study; 2015; Nichols, E. M.; Hawala, E. O.; Horwitz, R.; Bentley, M.
- Using Video to Reinvigorate the Open Question; 2015; Cape, P.
- Are Sliders Too Slick for Surveys? An Experiment Comparing Slider and Radio Button Scales for Smartphone...; 2015; Aadland, D.; Aalberg, T.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Designing web surveys for the multi-device internet; 2015; de Bruijne, M.
- Data Quality Standards in Mixed Mode Surveys; 2015; Bremer, J.; Barbulescu, M.; Bennett, J.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.